Task 8

Eye of the beholder.

Story 1:

​Why TikTokers are turning to the circus for fashion inspo.

Original article

 I​This fashion story from 'DAZED' talks about the new internet trend of #clowncore. It explores how different social media, tiktok especially, helps spark new and exciting alternative fashion. Today is the new age of acceptance and social media and this means people are expressing themselves in much more adventurous ways. This article explores how alternative fashion is growing in popularity and is a good way for younger people, especially that of the queer community, to express themselves.

I believe this article was intended for a younger audience as it was wrote about them for them. It almost feels like a confirmation of how the youth are expressing themselves, further showing how its normal and, in this day and age, accepted to express yourself however you feel like. 
Another way this article is very "youth friendly" to me, is its bright yet relaxed tone throughout the article. All of the photography included in this article is mostly took by the 'tiktokers' themselves and are posted on their personal social media accounts. This further helps the relaxed feel as none of the photographs are professionally propped and took (or so it seems to be).

I personally found this article the most appealing as it relates to the trends I am seeing on the daily online. I dont usually enjoy fashion stories or trends but this one I have been personally interested in because of how unusual it is. In conclusion I found this article light, it also felt very relaxed and easy to read.

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Story 2

Yours Sustainably- ethical fashion

Original article

In comparison to the last story I looked at, this one is much more professional feeling. This isn't necessarily a bad thing though as it didn't intimidate me, just intrigued me more as it was presented so well. This was wrote for a wide audience as it was more of an educational story.
This piece was trying to teach people the rights and wrongs of the fashion world in a non condescending way. As I read it was pleasantly informative and had a warm tone. 

Another thing that stood out for me was the photography included. The photographs used the same colour pallet throughout which ultimately helped them flow. The article was presented with the photos being a main focus of the story too, much larger and bolder then the writing around them.
I liked how the photography complemented the story. Underneath each photo each item the models where wearing was also listed making each photo a discreet advertisement. 
I also noted while looking at this story that they didn't have the stereotypical model either which was refreshing to look at. The models shows on this page where multicultural and didn't pose in the usual ways, all of them where posed looking relaxed and comfortable. This probably added to the relaxed yet professional feel to the piece.